Terms & Conditions

Last updated: 19th October 2026

  1. About These Terms

Welcome to The Self-Evolution. These Terms & Conditions govern your use of the website, assessments, educational content and digital programmes provided by PE Silverback Ltd.


By accessing or using the website, you agree to comply with the terms applicable to your use. Where you purchase a programme, these Terms & Conditions also form part of the agreement between you and PE Silverback Ltd.

Please read these terms carefully before purchasing a programme. Nothing in these terms excludes or limits any rights you have under applicable consumer protection law.

2. About Us

The Self-Evolution is a personal-development programme operated by:

Company name: PE Silverback Ltd

Registered office: 71–75 Shelton Street, Covent Garden, London WC2H 9JQ

Company registration number: 13103525

Email: info@PESilverback.com

Telephone:

Website: www.TheAspirational.com

In these terms, “we”, “us” and “our” refer to PE Silverback Ltd. “The Self-Evolution” refers to our personal-development programme, associated educational materials and related products.

“You” and “your” refer to anyone using our website, assessments or programmes.

3. Our Website and Programmes

The Self-Evolution provides structured personal-development education designed to help individuals understand their thoughts, emotions, behaviours and recurring patterns, and develop more intentional ways of responding to everyday situations.

Our programme is organised around four connected phases:

  • Awareness

  • Regulation

  • Reframing

  • Integration

Depending on the product or service you access, our offerings may include video lessons, written teaching materials, exercises, worksheets, assessments, personalised assessment results and supplementary resources.

The Driver’s Seat Assessment and Intentional Navigation Assessment are separate assessment experiences that help participants explore aspects of their personal patterns and approaches to navigating life.

The content, features and resources available may vary between products. The specific inclusions, price, access arrangements and any applicable offer conditions will be explained on the relevant product or checkout page.

4. Eligibility and Responsible Use

You must have the legal capacity to enter into a binding agreement to make a purchase.

Any minimum age or eligibility restrictions displayed for a particular assessment, product or service must be observed.

You agree to use our website, assessments and programme materials lawfully and responsibly.

You must not:

  • Use our website for unlawful purposes.

  • Attempt to gain unauthorised access to our systems or other users’ information.

  • Interfere with the operation, security or availability of our services.

  • Copy, reproduce, distribute or commercially exploit our materials except where expressly permitted by us or by law.

  • Misrepresent our materials or present them as your own original work.

We may take reasonable and proportionate steps to address misuse, subject to applicable law and any contractual or consumer rights you may have.

5. Assessments and Personalised Results

Our assessments are educational and reflective tools designed to help participants explore aspects of their thinking, responses, habits and personal-development opportunities.

Assessment results are based on the responses provided by
the participant and the scoring or interpretation framework used for the
relevant assessment.

Results should be understood as a snapshot of the areas explored by the assessment, rather than a complete or permanent definition of an individual.

Our assessments are not clinical diagnoses, and they should not be treated as a substitute for an appropriate professional assessment where one is required.

You are responsible for providing accurate responses to the best of your ability. The usefulness of your results depends in part on the information you provide and the limitations of the assessment itself.

6. Personal Development and Educational Disclaimer

The Self-Evolution is an educational and personal-development programme. It is intended to support self-awareness, reflection, learning and the development of practical personal skills.

It is not a substitute for medical care, mental health treatment, psychological assessment, legal advice, financial advice or other professional services.

We do not promise that participation will produce a particular personal, professional, financial, emotional or other outcome.

Your results will depend on various factors, including your circumstances, participation, practice and application of the material.

You remain responsible for your decisions, actions and the way you apply what you learn.

Nothing in this section excludes liability or obligations that cannot lawfully be excluded.

7. Purchases and Prices

The prices, programme inclusions, payment arrangements and any promotional offers applicable to a purchase will be displayed on the relevant sales or checkout page.

Unless expressly stated otherwise, the price payable will be the price confirmed at checkout before you place your order.

Where applicable, prices will include taxes or clearly explain any additional amounts payable, in accordance with applicable law.


Promotional prices and eligibility conditions will be explained alongside the relevant offer. For example, certain offers for the complete Self-Evolution Masterclass may be available only to participants who have completed a qualifying assessment and received their personalised score results.

An offer will not apply unless its stated eligibility requirements have been met.

We reserve the right to change prices and future offers. Changes will not retrospectively alter the agreed price of an existing purchase.

We will take reasonable steps to ensure that product descriptions, prices and checkout information are accurate. If we identify a material error affecting your order, we will contact you to explain the issue and discuss the appropriate next steps.

8. Orders and Payment

Orders are submitted through the checkout process made available for the relevant product.

Before completing your purchase, you should review the programme description, price, payment arrangements and applicable terms.

Your order will be subject to the acceptance process described at checkout. We will provide confirmation of your purchase and the applicable contract information through an appropriate confirmation method.

Payments may be processed by a third-party payment or checkout provider. Your payment will also be subject to the relevant provider’s applicable terms and security procedures.

You must provide accurate information necessary to complete your order and contact you about your purchase.

9. Digital Content and Programme Access

The Self-Evolution may be supplied electronically through online audio or video lessons, digital materials, worksheets and other educational resources.

The delivery method, access arrangements and it’s 1-year access period will be explained in the product information or at checkout.

You are responsible for maintaining suitable internet access and compatible devices or software required to use the programme.

You must not share login credentials or distribute programme materials to unauthorised individuals.

Where a product includes immediate access to digital content, we will explain any relevant cancellation arrangements before purchase and obtain the acknowledgements or consent required by law.

A request for immediate access does not, by itself, remove statutory cancellation rights. Any loss of a cancellation right for digital content will apply only where the relevant legal requirements have been satisfied.

We will provide purchase confirmation and the contractual information required by applicable law in a form you can retain for future reference.

10. Cancellation and Refunds

Your cancellation and refund rights are governed by applicable law and our Refunds & Cancellations Policy.

Where a statutory cancellation right applies, we will respect that right and provide the required information and procedures.

Digital content, digital services and other types of supply may be subject to different cancellation rules. The relevant conditions will be explained before you purchase.

Nothing in these terms removes any statutory entitlement to a refund, repair, replacement, price reduction or other remedy where applicable.

For instructions on requesting a cancellation or refund, please consult our Refunds & Cancellations Policy or contact us using the details in Section 2.

11. Intellectual Property

Unless otherwise stated, the intellectual property rights in
The Self-Evolution programme and its original materials belong to PE Silverback
Ltd or the relevant rights holder.

These materials may include:

  • Audio or video lessons and recorded presentations.

  • Written teaching materials and programme descriptions.

  • Worksheets, exercises and downloadable resources.

  • Original assessment questions, frameworks, scoring structures and results content.

  • Branding, graphics and other original creative materials.

When you purchase a programme, you receive permission to use the materials for your own personal, non-commercial learning, subject to the product terms and any licence expressly provided.

Unless permitted by law or authorised by us in writing, you must not reproduce, republish, distribute, sell, sublicense, publicly share or create commercial products from our materials.

You must not record, redistribute or make programme content available to others without appropriate permission.

Nothing in these terms restricts rights you have under applicable law, including any permitted use of copyrighted material.

12. Availability and Changes to the Programme

We aim to provide a reliable and useful learning experience.

We may make reasonable changes to the website, presentation, organisation or content of the programme to improve clarity, functionality, accessibility, security or educational value.

Where a change materially affects a product you have purchased, we will consider our contractual obligations and applicable consumer rights.

We may occasionally need to carry out maintenance or respond to technical issues. We will take reasonable steps to minimise disruption where practicable.

Nothing in this section gives us an unrestricted right to remove a material part of a purchased product or disregard an obligation to provide the product as agreed.

13. Third-Party Platforms and Links

Our services may use or link to third-party platforms, including SamCart, Fillout, MailerLite and YouTube, where applicable.

These services may be subject to their own terms, privacy notices and technical requirements.

We are not responsible for the independent operation of third-party services, but this does not exclude any responsibility we have for our own contractual obligations, our selection or use of service providers, or
any liability that cannot lawfully be excluded.

Where third-party services process personal information on our behalf or through your use of our website, further information is provided in our Privacy Policy and Cookie Policy.

14. Limitation of Liability

Nothing in these terms excludes or limits liability where exclusion or limitation is prohibited by law.

In particular, nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot lawfully be excluded or limited.

Where you are a consumer, we remain responsible for providing the digital content or services you purchase in accordance with applicable law and the agreement made with you.

Subject to the preceding provisions, we will not be responsible for losses that are not reasonably foreseeable consequences of a breach of our obligations, or for losses arising from circumstances for which we are not legally responsible.

Nothing in these terms removes any statutory rights or remedies available to you.

15. Privacy and Data Protection

We process personal information in accordance with our Privacy Policy and applicable data protection law.

Our Privacy Policy explains how we handle information associated with website visits, assessment participation, personalised results, purchases, customer support and email communications.

Our Cookie Policy explains the use of cookies and similar technologies, including how relevant preferences can be managed.

Please read these policies alongside these terms.

16. Complaints and Customer Support

We want customers to be able to raise questions and concerns clearly.

If you have a question about a purchase, programme access, assessment or other aspect of our services, please contact us using the details in Section 2.

We will take reasonable steps to understand the issue and respond appropriately.

Further information about raising a concern is available through our Help & FAQs or Complaints & Support information.

17. Changes to These Terms

We may update these terms where necessary to reflect changes in our services, business arrangements, legal obligations or operational practices.

The latest version will be published on the website with its revision date.

Changes will not retrospectively remove rights or alter the agreed terms of an existing purchase where we are not legally entitled to do so.

Where a change materially affects an existing contractual relationship, we will take any steps required by the contract and applicable law.

18. Governing Law

These terms are governed by the laws of England and Wales, subject to any mandatory legal protections that apply to consumers in other jurisdictions.

Where you are a consumer, nothing in this section removes any rights you may have to bring proceedings or rely on mandatory protections available under applicable law.

19. Contact Us

For questions about these Terms & Conditions, your purchase or The Self-Evolution programme, please contact:

PE Silverback Ltd
71–75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom

Email: Info@PESilverback.com

Telephone:

End of Terms & Conditions







PRIVACY POLICY

Last updated: 19th October 2026

1. Introduction

PE Silverback Ltd respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you visit our website, complete one of our assessments, receive personalised results, purchase a programme or communicate with us.

It applies to The Self-Evolution, including its educational programmes, assessments, associated digital resources and related communications.

We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended where applicable.

Please read this policy carefully to understand how we handle your information.

2. Who We Are

The organisation responsible for deciding how and why your personal information is processed is:

Company name: PE Silverback Ltd

Registered office: 71–75 Shelton Street, Covent Garden, London WC2H 9JQ

Company registration number: 13103525

Privacy contact email: Info@PESilverback.com

Telephone:

Website: www.TheAspirational.com

In this policy, “we”, “us” and “our” refer to PE Silverback Ltd. The Self-Evolution is the personal-development programme operated by PE Silverback Ltd.

For privacy enquiries, please contact us using the details above.

3. The Personal Information We Collect

The information we collect depends on how you interact with our website, assessments and programmes.

3.1 Information You Provide Directly

  • This may include:

    Your name and email address.

  • Information entered into contact or enquiry forms.

  • Assessment responses and answers to questions.

  • Assessment scores, results categories and personalised result information.

  • Information you provide when requesting customer support.

  • Information you provide when subscribing to communications or changing you preferences.

  • Information submitted when you make a purchase or communicate with us about an order.

You should avoid entering unnecessary sensitive or confidential information into our assessments or general enquiry forms.

3.2 Assessment Information

We offer assessment experiences including:

  • The Driver's Seat Assessment.

  • The Intentional Navigation Assessment.

These assessments explore aspects of personal patterns, thinking, responses and approaches to navigating life.

Depending on the assessment, we may process your responses, calculated scores, assigned result category and information used to present or explain your results.

If you provide your email address or other identifying information in connection with an assessment, we may be able to associate your assessment information with you.

Assessment information may be used to generate your results, deliver a personalised score-results video, explain relevant aspects of the assessment and direct you to appropriate information about The Self-Evolution Process.

Assessment results are educational and reflective in nature.They are not intended to constitute a clinical diagnosis.

3.3 Purchase and Transaction Information

When you purchase a programme or other product, we may process information such as:

  • Your name and contact details.

  • Your order number and purchased product.

  • The amount paid, transaction status and purchase date.

  • Information needed to provide access to the product.

  • Relevant customer-service and refund records.

Payments may be processed by a third-party payment or checkout provider. We may receive transaction and order information from that provider.

We do not intend to collect or store complete payment-card details through our own website systems where payment processing is handled by a third-party provider.


3.4 Technical and Website Usage Information

When you visit our website, certain technical information may be collected, depending on the website configuration and the technologies you permit.

This may include:

  • IP address and approximate location derived from it.

  • Browser type, device information and operating system.

  • Pages visited and interactions with website content.

  • Referral information and website performance data.

  • Cookie identifiers and similar online identifiers.

  • Information associated with analytics, advertising or embedded third-party content, where enabled.

The collection of information through cookies and similar technologies is explained further in our Cookie Policy.

3.5 Information Received from Service Providers

We may receive relevant information from service providers involved in delivering our website, assessments, email communications, payments and digital programmes.

Depending on the service and its configuration, this may include assessment submissions, email delivery information, order confirmations, transaction status, technical logs and records of consent or communication preferences.

4. How We Use Your Information

We use personal information for the following purposes, where applicable.

4.1 To Deliver Assessments and Results

We process assessment responses and related information to calculate scores, assign result categories, provide personalised results and explain the relevant assessment outcome.

4.2 To Provide The Self-Evolution Programme

We use relevant information to process purchases, provide programme access, deliver digital materials, respond to customer enquiries and administer the products you purchase.

4.3 To Communicate with You

We may use your contact details to send information relating to an assessment you requested, a purchase you made, a customer-support enquiry or another service you have asked us to provide.

4.4 To Send Marketing Communications

Where permitted by applicable law, we may send emails introducing The Self-Evolution, explaining our programmes, sharing relevant educational information or promoting our products and services.

Where consent is required, we will seek it through an appropriate mechanism. Where a different lawful route is relied upon, we will ensure that the relevant legal conditions are satisfied.

You can unsubscribe from marketing emails using the unsubscribe mechanism provided in the message or contact us directly.

Unsubscribing from marketing does not prevent us from sending essential communications about an existing purchase, security matter or other legitimate service-related issue.

4.5 To Operate and Improve Our Website

Where permitted by applicable law and your cookie preferences, we may use relevant technical and usage information to maintain website security, diagnose technical problems, understand website performance and improve our services.

4.6 To Protect Our Business and Meet Legal Obligations

We may process information where necessary to prevent fraud, maintain appropriate records, enforce our lawful contractual rights, respond to legal requests or meet applicable legal and regulatory obligations.

5. Our Lawful Bases for Processing

Under the UK GDPR, we must have a lawful basis for processing personal information. Depending on the activity and circumstances, we may rely on
the following bases.

Contract: where processing is necessary to enter into or perform a contract with you, such as processing an order, providing programme access or responding to a purchase-related request.

Legitimate interests: where processing is necessary for a legitimate interest pursued by us or a third party, provided your interests and fundamental rights do not override that interest. Any reliance on this basis must be assessed for the specific activity.

Consent: where you have freely and clearly agreed to a particular use of your personal information, such as marketing where consent is required or certain optional tracking activities.

Legal obligation: where processing is necessary for us to comply with a legal obligation.

The appropriate lawful basis depends on the purpose of the processing. We will not treat consent as the lawful basis for every activity simply because you have accepted a privacy notice.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

Where we rely on legitimate interests, you may have the right to object, depending on the circumstances.

Where relevant, further information about a particular activity or lawful basis may be provided when we collect your information.


6. Email Communications and MailerLite

We use MailerLite to support our email communications and marketing activities.

Depending on your relationship with us and your preferences, this may include assessment follow-up emails, educational communications, programme information and promotional messages.

Our email communications may be associated with information such as your email address, subscription status, communication preferences and records of consent or unsubscribe requests.

Where available and enabled, email delivery or engagement information may also be processed, depending on the features and settings used.

We aim to ensure that marketing communications are sent only where the applicable legal requirements have been met.

Where consent is required for direct marketing to individuals, we will obtain appropriate consent. Any alternative route, such as a legally available customer soft opt-in, will be used only where all relevant conditions are satisfied.

You can unsubscribe from marketing emails at any time using the link provided in the message.

We may retain limited information on a suppression or do-not-contact list where necessary to respect your decision not to receive marketing and to demonstrate compliance.

Unsubscribing from marketing will not necessarily stop essential service communications relating to a purchase or service you have requested.

7. Who We Share Your Information With

We may share personal information with service providers where necessary to operate our business and provide our products and services.

Depending on the tools and arrangements actually in use, these may include:

SamCart: for relevant website, checkout, order and product-access functions.

Zapier: the interface ensuring smooth communication between the various platforms.

Fillout: for assessment forms, responses and related assessment functionality.

MailerLite: for email communications, subscriber management and relevant marketing functions.

YouTube: for hosting and delivering video content, including assessment-result videos and the Self-Evolution explainer.

We may also use payment processors, website hosting providers, technical support providers, analytics services and professional advisers where applicable.

The information shared will depend on the service, its configuration and the purpose for which it is used.

Service providers may process personal information on our behalf under appropriate arrangements. In some circumstances, a third party may process information as an independent controller under its own privacy terms.

We do not sell your personal information to third parties.

We may also disclose information where required by law, necessary to establish or defend legal claims, or otherwise permitted under applicable law.

8. Cookies, Analytics and Embedded Videos

Our website may use cookies and similar technologies to support essential functionality and, where enabled, analytics, advertising or embedded content.

Some third-party content, including YouTube videos, may involve technologies that collect information about your device or interactions with the content.

Where consent is legally required, non-essential cookies and similar technologies should not be activated before the relevant consent has been obtained.

You can manage your cookie choices through the website's cookie preference mechanism, where available.

Further information about the technologies used, their purposes and how to manage your preferences is provided in our Cookie Policy.


9. International Transfers of Personal Information

Some service providers or their supporting infrastructure may process personal information outside the United Kingdom.

Whether an international transfer occurs depends on the provider, its configuration, the relevant service and the applicable contractual arrangements.

Where personal information is transferred internationally, we will take the steps required by applicable UK data protection law.

Depending on the circumstances, this may include relying on UK adequacy regulations, using an appropriate safeguard such as the UK International Data Transfer Agreement or UK Addendum, or relying on another lawful transfer mechanism.

Where required, we will take account of the protections available and any supplementary measures necessary for the transfer.

You may contact us for further information about relevant international transfers and the safeguards used.

Implementation note: Before publication, we must verify the locations and transfer arrangements of the providers actually used, rather than assume that every provider processes information only in the UK.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, taking account of applicable legal obligations, operational needs and the rights of individuals.

Different categories of information may be retained for different periods.

These may include:

  • Assessment responses and results: for 1 year, or for the period necessary to deliver results, maintain the assessment service and address relevant enquiries.

  • Email subscription and marketing records: for the duration of the relevant subscription or until the information is no longer required, subject to appropriate retention of consent, unsubscribe and suppression records.

  • Purchase and transaction records: for the period required to administer purchases, resolve disputes and meet applicable accounting, tax and other legal obligations.

  • Customer-support and complaint records: for the period reasonably necessary to respond to the matter and meet relevant legal or business requirements.

  • Technical and website records: according to the retention settings and operational needs of the relevant systems.

When information is no longer required, we will take appropriate steps to delete it or anonymise it, subject to any legal obligations or other lawful reasons for retention.

We will establish and maintain appropriate retention periods for the systems and data categories we use.

11. How We Protect Your Information

We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, alteration, disclosure or destruction.

These measures may include access controls, appropriate account security, restricted access to personal information and the use of service providers with suitable security arrangements.

No method of electronic transmission or storage can be guaranteed to be completely secure.

Where a personal data breach occurs, we will assess it and take the steps required by applicable law, including notification to the Information Commissioner's Office or affected individuals where required.

12. Your Data Protection Rights

Subject to applicable law and any relevant conditions or exemptions, you may have the right to:

Access: request a copy of the personal information we hold about you.

Rectification: ask us to correct inaccurate or incomplete information.

Erasure: ask us to delete personal information in circumstances where the right applies.

Restriction: ask us to restrict processing in certain circumstances.

Data portability: request certain personal information in a structured, commonly used and machine-readable format where the legal conditions are met.

Object: object to processing based on legitimate interests in relevant circumstances. You have an absolute right to object to the processing of your personal information for direct marketing.

Withdraw consent: where we rely on consent, withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

These rights are not absolute in every circumstance, and we may need to verify your identity before responding to a request.

To exercise your rights, please contact us using the details in Section 2.

We will respond within the applicable legal timeframe.

You also have the right to complain to the Information Commissioner's Office if you believe your personal information has been handled unlawfully.

The ICO's website is:

https://ico.org.uk/

13. Automated Processing and Assessment Results

Our assessments may use automated calculations, scoring rules or decision logic to generate results and assign participants to result categories.

These results are intended to support reflection and personal development. They should not be treated as a complete or permanent definition of an individual.

We do not intend to use assessment scores to make solely automated decisions that produce legal effects concerning you or similarly significantly affect you.

Where our processing arrangements change in a way that brings them within applicable rules governing automated decision-making, we will review the relevant legal requirements and update our privacy information as necessary.

14. Children's Privacy

Our website, assessments and programmes are intended for the audience described in the relevant product or assessment information.

We do not knowingly seek to collect children's personal information where doing so would be inappropriate or unlawful.

Where an assessment or programme is intended for adults, any applicable minimum-age requirement should be clearly stated in the relevant user journey.

If you believe a child has provided personal information to us in circumstances where it should not have been collected, please contact us so that we can assess the situation and take appropriate action.

15. Third-Party Websites and Services

Our website may contain links to external websites or services.

When you leave our website or interact with a third-party service, that service may handle your information under its own privacy policy and terms.

We encourage you to review the relevant privacy information before submitting personal information to a third party.

This policy applies to the processing for which PE Silverback Ltd is responsible and does not replace the privacy notices of independent third-party services.


16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business, assessment processes, service providers, technologies or legal obligations.

The current version will be published on our website with its revision date.

Where a change materially affects how we use personal information, we will provide additional information or take other steps where required by law.

We encourage you to review this policy periodically.

17. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data protection rights or have concerns about how your information is handled, please contact:

REGISTERED OFFICE:

PE Silverback Ltd
71–75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom

Privacy contact email: Info@PESilverback.com

Telephone:


18. Supervisory Authority

If you are unhappy with how we have handled your personal information, you may contact the UK Information Commissioner's Office.

Website: https://ico.org.uk/

You may also have the right to seek a judicial remedy where available under applicable law.



End of Privacy Policy

COOKIE POLICY

Last updated: 19TH October 2026



1. Introduction

This Cookie Policy explains how PE Silverback Ltd uses cookies and similar technologies when you visit our website, access our assessments, or interact with content provided through third-party platforms.

We want you to understand what these technologies do, why they may be used, and how you can manage your preferences.

This policy should be read alongside our Privacy Policy and Terms & Conditions.

2. Who We Are

This website is operated by PE Silverback Ltd.


Registered office: 71–75 Shelton Street, Covent
Garden, London WC2H 9JQ

Company registration number: 13103525

Email: Info@PESilverback.com

Telephone:

Website: www.TheAspirational.com

References to “we”, “us” or “our” mean PE Silverback Ltd.

3. What Are Cookies and Similar Technologies?

Cookies are small text files that a website may store on your computer, tablet or mobile device. They can help a website operate, remember your preferences, understand how visitors use its pages, or support certain marketing activities.

Other technologies, including tracking pixels, scripts and local storage, may perform similar functions. This policy covers cookies and these related technologies where applicable.

Some cookies operate only while you visit a website. Others may remain on your device for a longer period, depending on their purpose and settings.

Cookies may be set by us directly or by third-party service providers whose tools or content are used on our website.

4. Why We May Use Cookies

Depending on the features enabled on our website, we may use the following categories of cookies and similar technologies.

4.1 Strictly necessary cookies

These are required for essential website functions or services you have requested. Depending on the configuration, they may support security, navigation, checkout processes, or the operation of essential website features.

Where a technology qualifies as strictly necessary under applicable law, it may be used without consent. We do not treat a technology as strictly necessary merely because it is convenient or useful to us.

4.2 Functional or preference cookies

These may remember choices you make, such as certain preferences, to provide a more consistent experience.

Where required by law, we will ask for your consent before using these technologies.

4.3 Analytics and performance cookies

Where enabled, these may help us understand how visitors navigate our website, which pages are used, and where we could improve the visitor experience.

We may use this information to evaluate website performance and improve our content and services. These technologies will be used in accordance with the applicable consent requirements.

4.4 Advertising and marketing cookies

Where enabled, these technologies may help measure advertising performance, understand interactions with campaigns, or support the delivery of relevant advertising.

They may involve third-party providers and the use of information about your device or online activity. We will obtain consent where required before activating these technologies.

4.5 Third-party content and embedded media

Our website may include content provided by third parties, including videos hosted on YouTube. We may also use external services to operate our website, process payments, deliver assessments or manage communications.

Depending on how these services are integrated, they may use cookies or similar technologies or collect technical information when you interact with them.

Where required, we will prevent non-essential technologies from activating until you have provided the appropriate consent.

5. Our Website and Service Providers

We use, or may use, the following platforms in connection with The Self-Evolution and its associated assessments:

  • SamCart: website, checkout and related purchase functionality.

  • Fillout: assessment forms and related assessment functionality.

  • MailerLite: email communications and related marketing functionality.

  • Zapier: Interface to help smooth communication between platforms.

  • YouTube: video hosting and embedded video content.

The cookies and similar technologies associated with these services depend on the features we enable and how each service is integrated.

The list above identifies relevant platforms; it is not a definitive list of cookies. We will maintain a cookie inventory based on the technologies actually present on our website and assessment pages.

Third-party services may also have their own privacy and cookie policies. Their use of information may be governed by those policies and their respective settings.

6. How We Obtain and Manage Your Consent

We intend to use a cookie-consent tool to help visitors manage their preferences.

Where consent is required, we will seek it before activating the relevant non-essential cookies or similar technologies.

Our consent mechanism should allow you to:

  • Accept all non-essential cookies and similar technologies.

  • Reject non-essential cookies and similar technologies.

  • Customise your preferences by category, where supported.

Your choice to reject non-essential technologies should not prevent you from accessing website features that do not depend on those technologies.

We will not rely solely on your continued use of the website as consent. We will also seek to ensure that the consent mechanism records your choices and respects them in practice.

Strictly necessary technologies may remain active where permitted by law.

7. How to Change or Withdraw Your Preferences

You can change your cookie preferences at any time through the Manage Cookie Preferences link or control available on our website.

Changing your preferences may stop future use of certain technologies. It may not automatically remove cookies already stored on your device, so you may also wish to clear them through your browser settings.

Withdrawing consent does not affect the lawfulness of processing that took place before withdrawal.

8. Managing Cookies Through Your Browser

Most web browsers allow you to view, block or delete cookies through their settings. The precise steps depend on the browser and device you use.

You can consult your browser's help pages for instructions.

Please be aware that blocking all cookies may affect certain website functions, including features that are necessary to operate a service you have requested.

Browser settings are an additional control and do not replace our responsibility to obtain consent where required.

9. Cookie Inventory

The specific cookies and similar technologies used on our website will be documented following a review of the live website, assessment pages, checkout and embedded content.

  • Our inventory should identify, where applicable:

  • Cookie or technology name.

  • Provider.

  • Purpose.

  • Category.

  • Whether it is first-party or third-party

  • Whether it is a session-based or persistent technology.

  • Duration.

  • Whether consent is required and how consent is managed.

Cookie inventory: XXXX XXX

The inventory must be completed using the results of a current cookie scan and a review of the technologies loaded on the website. We will not list unverified cookie names, purposes or durations as established facts.

10. Relationship With Our Privacy Policy

Some cookies and similar technologies may collect or use information that qualifies as personal data.

Where this occurs, our handling of that information must also comply with applicable data protection law. Our Privacy Policy explains what personal information we collect, how we use it, the lawful bases we rely on, and the rights available to you.

For further information, please see our Privacy Policy.

11. Changes to This Cookie Policy

We may update this policy when our website, technology providers, cookie practices or legal obligations change.

The latest version will be published on our website with its updated date. Where required, we will seek fresh consent if our use of cookies or similar technologies changes in a way that requires it.

12. Contact Us

If you have questions about this Cookie Policy or how we use cookies and similar technologies, please contact us:

PE Silverback Ltd
71–75 Shelton Street, Covent Garden, London WC2H 9JQ

Email: Info@PESilverback.com

Telephone:

Relevant legislation and guidance: Privacy and Electronic Communications Regulations 2003 (PECR), as applicable, and relevant UK data protection legislation.

For further information about cookies and similar technologies, you can consult the Information Commissioner's Office guidance: https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guidance-on-the-use-of-storage-and-access-technologies/